Bay Baits — Website Design, Branding, & Social Media
A full digital refresh for Bay Baits, a local fishing tackle shop looking to strengthen its online presence and better connect with its community of anglers. The project included a custom website design, new visual branding elements, and ongoing social media management to showcase products, promote events, and highlight the shop’s personality.
Custom Website
Redesigned and fully refreshed an existing website that had not been updated in years, transforming it into a modern, user-friendly experience. This included building out new custom pages, capturing and integrating updated photography, creating a custom-edited homepage video, and rewriting all site copy.
The result is a cohesive, visually engaging website that better reflects the brand and improves both usability and overall customer experience.
Custom Style Guide
Created a custom style guide to establish a consistent visual identity across all platforms.
This included color palette selection, typography, logo usage, and overall design direction to ensure the brand remains cohesive and recognizable in all future content.
Graphics for Social Media
Designed a variety of social media graphics to support product launches, promotions, and brand awareness.
Each graphic was created to be visually engaging, on-brand, and optimized for Instagram and Facebook to help increase engagement and maintain a consistent look.
Short-Form Videos
Produced and edited short-form video content to promote products and connect with the target audience.
Focused on capturing attention quickly, highlighting product features, and aligning with current social media trends to maximize reach and engagement.