Portfolio

Unorthodox Charters

Created a custom website for a local charter captain to showcase services, trip options, and photos of past trips. The goal was to build trust with potential customers while making it simple to view all trip details and contact the captain.

  • Fully custom website design

  • Clear service structure and calls to action

  • Optimized for mobile and tourist traffic

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Bluewater Charter 30A

Updated and expanded an existing website by designing and adding new pages, improving layout consistency, and adding custom widgets to link to Fishing Booker. These updates helped create a more professional and user-friendly experience.

  • New page layouts (gallery and reviews)

  • Edited promo video for homepage

  • Improved navigation on-site and off-site

  • Custom widgets added

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Atlas & Clay

Designed and built this business website and logo from the ground up to reflect my design style and clearly communicate my services. The site focuses on clean layouts, appealing colors, and an intuitive user experience.

  • Custom website built from scratch

  • Unique logo, brand kit, and cards

  • Mobile-optimized and easy to navigate

  • Designer to convert visitors into inquiries

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A fishing-themed graphic with a man casting a fishing line, the word 'ANGELING' with the letter 'A' as the fishing line, and four fish illustrations with color codes labeled 'Sunborn' and 'Open Sauce'.

30Angling

Mockup of logo designs with the text '30 Anngling' and a fisherman illustration, showing different color schemes and styles.

I worked with 30Angling, a surf fishing rod company, to develop a cohesive brand direction that feels bold, coastal, and functional. This project focused on refining their visual identity through logo concepts, real-world mockups, and a brand style guide to ensure consistency across future marketing and digital platforms.

  • Custom logo concepts and refinements

  • Logo mockups applied to apparel and gear

  • Brand color palette and typography selection

  • Visual style guide outlining logo usage and brand direction

    Website design completed but not yet launched.

A style guide titled 'stone + thread 2025 Style Guide' with color palettes, font options, example graphic, and usage instructions. The color palette includes six colors with hex codes. Font options list Georgia, Georgia Pro Condensed, and Apricots. The example graphic shows a photo of a glass jar with sample text overlays in different styles, with notes on background and text layering for social media.

Stone + Thread 30A

Created a cohesive brand style guide to establish a clear and consistent visual direction. The guide was designed to support everyday marketing and social media needs, while leaving flexibility as the brand grows.

  • Curated color palette for digital and print use

  • Font selections and typography direction

  • Example graphic for brand application

  • Guidelines for using transparent backgrounds

Menu board for Sterling Breeze Bar & Grill listing drinks including beers, seltzers, wine, non-alcoholic options, frozen treats, and bottled water, with a teal background and decorative elements.

Sample Menus

Menu from Sterling Breeze Bar & Grill featuring classic tiki cocktails, wine-based cocktails, frozen drinks, and descriptions of each drink.

Designed a set of concept menus for a bar and grill to explore visual direction, layout, and brand personality. The menus balance clarity with character, creating an inviting, easy-to-navigate experience suited for both print and digital use.

  • Menu layout and hierarchy for readability

  • Typography selections to reflect a casual, modern bar atmosphere

  • Color palette and accents to highlight categories and specials

  • Concept mockups demonstrating real-world menu application

In-Store Rental “Menu” Display

Designed a store display “menu” to clearly present bike and equipment rental pricing in a way that feels approachable, coastal, and easy for visitors to understand at a glance. The layout was created to reduce staff questions while enhancing the in-store experience for tourists.

  • Clear pricing hierarchy for quick decision-making

  • Beach-inspired color palette and visual accents

  • Typography chosen for legibility in a retail environment

  • Display-ready layout optimized for screens and in-store signage