La Dolce Vita - Signage, Video, Menus
La Dolce Vita is a local beach service company offering bike rentals, LSV rentals, and retail products along the coast.
For this project, I created clear, customer-facing visual assets to improve how rental information is communicated both outside and inside their retail locations. This included custom sandwich board signage and a looping in-store display video.
Custom Sandwich Board Signs
Designed a set of custom sandwich board signs to be displayed outside retail locations, clearly communicating rental options, pricing, and store hours to passing foot traffic.
The goal was to make information easy to read at a glance while maintaining a clean, on-brand look that fits the coastal environment. These designs were finalized for print and are actively used in-store.
In-Store TV Display Video
Created a custom looping video for in-store TV displays to showcase rental pricing and offerings in a dynamic, engaging format.
The video was designed to continuously play throughout the day, helping inform customers inside the store while reinforcing branding and improving the overall customer experience.
Tiki Bar Menu
Designed a set of menu concepts for a tiki bar and grill as part of a proposed project.
The designs focused on capturing a relaxed, coastal aesthetic while clearly organizing food and drink offerings for easy readability.
Retail Drink Menu
Designed a set of overhead signs displayed above in-store refrigerators to clearly showcase available drinks and pricing.
These signs were created to be visually clean and easy to read from a distance, helping customers quickly identify options and make purchasing decisions.
