Stone + Thread - Style Guide
Stone + Thread is a local boutique retail store offering coastal-inspired fashion, permanent jewelry, handmade pieces, and creative art workshops.
For this project, I developed a custom brand style guide along with structured social media guidelines to help create a cohesive, elevated, and recognizable presence across their platforms.
Brand Style Guide
Created a comprehensive set of brand guidelines to define both the visual identity and social media direction for the brand.
This included color palette, typography, logo usage, and overall design direction, along with guidance on post styling, layout, and tone. The goal was to ensure all content remains consistent, visually cohesive, and aligned with the brand’s coastal, modern, and handcrafted aesthetic.
